Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans
NEW YORK, April 22, 2025 – Cadent (www.TheNewCadent.com), the predictive advertising company, today launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors.
The new Cadent Platform brings AI-powered predictive intelligence to all stages of advertising — from audience planning to media activation to outcome measurement — helping brands “know before they go” by bringing together forecasting before a campaign begins with optimization as it runs. Built from the ground up with privacy, transparency, and performance at its core, the platform breaks down the growing silos across digital and video to deliver business outcomes at scale.
“Today’s advertisers require more than delivery — they demand real outcomes from their advertising spend. The new Cadent meets that demand by putting the most advanced predictive models in the market at the center. By unifying audiences with digital and video inventory along with unique data and measurement integrations, we are redefining how advertising can create impact and accelerate business growth,” said Nick Troiano, CEO of Cadent. “With Peter Naylor joining our Board, we gain a partner who understands the evolving shape of video and digital media and who will help accelerate us through this next chapter of transformation and growth.”
The Cadent Platform: A New Standard for Omnichannel Advertising
Built on 15+ years of proprietary data and leveraging 18,000+ custom predictive models, The Cadent Platform is engineered to deliver continuous optimization and real-time performance in a fragmented media landscape. The Cadent Platform empowers advertisers, agencies, and media owners to:
The Cadent Platform is built with modularly to easily integrate its leading features into existing technology stacks:
The Cadent Platform ignites seamless connections across all audiences, all media, and all screens in a fully transparent manner.
Peter Naylor Joins Cadent Board of Directors
Cadent also announced the appointment of Peter Naylor as an independent Director. A video and digital media veteran who held senior leadership roles at Netflix, Hulu, Snap, and NBCUniversal, Naylor brings a wealth of experience in streaming, monetization, and the evolution of digital advertising.
“Throughout my career at companies like Netflix, Hulu, and Snap, I've witnessed firsthand the evolving landscape of streaming and digital media,” said Peter Naylor. “Cadent's innovative approach to predictive advertising and its commitment to unifying TV and digital platforms resonate deeply with the industry's direction. I'm thrilled to join the Board of Directors and contribute to Cadent's mission of transforming how brands engage with audiences across all media channels.”
Naylor joins existing independent Board members Alison Lewis (former Chief Growth Officer of Kimberly-Clark) and Greg Coleman (former President of Criteo and Buzzfeed).
About Cadent
Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.